If the marketing plan for your small business doesn't make full use of mobile technology, you're missing out big time. - mobile gamification
Dave Roos, contributing writer for How Stuff Works, cites "poor marketing plan" as among the 10 common difficulties for new businesses. He indicates which a good marketing plan is essential in informing people concerning your products and determining critical parts of your company, like budgeting and planning. He cites that rushing into costly traditional advertising platforms without proper planning and budgeting usually means you might be not receiving the most "bang for the buck."
As for what platform does this best, LocalVox co-founder Trevor Sumner believes that half of your local marketing should be focused on mobile. He continues to cite statistics showing that while people spend 20% of media consumption time in the US on mobile, only 4% of advertising spending would go to this platform. You are able to compare this, for instance, with print media, which only gets 5% of US media consumption time but receives a disproportionate 19% of ad spending. Together, internet and mobile ads may have a minimum of $30 billion in additional ad spending without exceeding their respective total consumption times.
Experts are invariably predicting that mobile is the future of marketing, especially for local businesses. Borrell and Associated projects that "By 2016, 88% of local internet advertising would be sent to a mobile phone, amounting to greater than $24 billion." This year alone, they expect local mobile to double from $1 billion to $2 billion.
Google's Our Mobile Planet project came up with other interesting statistics on mobile. Fifty six percent of people in america make use of a smartphone, and also this number are only able to go up. A whopping 92% of smartphone users use the internet daily, three percent more than with regular computers, and 98% do so weekly. Sixty-eight percent used an internet search engine for product search, 58% searched for restaurants or bars, 42% purchased a product or service, and 40% used online/mobile coupons for shopping. For local business owners specifically, 55% of smartphone users conduct a local browse their phone at least once per week, with 25% of these performing it daily.- mobile gamification